---
title: "Review in brief: Proposal Guide for Technical and Business Professionals"
url: https://campbell-online.com/blog/2006/09/09/review-in-brief-proposal-guide-for-technical-and-business-professionals/
description: "If you respond to RFPs or have any part in the proposal writing process, the Shipley Associates Proposal Guide for Business and Technical Professionals will be worth."
published: 2006-09-09
updated: 2006-09-09
---

# Review in brief: Proposal Guide for Technical and Business Professionals

Published 2006-09-09

September 9, 2006 · [Technical communications](https://campbell-online.com/blog/category/technical-communications/) · [Knowledge work](https://campbell-online.com/blog/category/knowledge-work/) · [Tools and techniques](https://campbell-online.com/blog/category/tools-and-techniques/)

If you respond to RFPs or have any part in the proposal writing process, the *Shipley Associates Proposal Guide for Business and Technical Professionals* will be worth every penny of the $60 you pay for it (Amazon price as of September 2006.)

It is not a tutorial or a “how to” guide; rather, it’s a reference book that contains articles (like encyclopedia entries) on topics of interest to proposal writers, and also captures industry-consensus best practices for proposal preparation.

The certification exams for the [Association of Proposal Management Professionals](http://www.apmp.org) use this book as one of the basic texts, and there’s a good reason for that. [Shipley Associates](http://www.shipleywins.com), the consulting firm, has taught organizations all over the world how to win business by writing better proposals and RFP responses, and a lot of their knowledge and experience is condensed and present in these pages.

I’ve been writing proposals for years now, and while I don’t agree with every single statement in this book, I also have to admit that, with all of my experience, I picked up some good pointers and am rethinking my approach in certain areas.

The approach is geared towards the production of large, multimillion-dollar proposals, but even if you’re not writing proposals of that complexity, you’ll still get a lot out of it.

Highly recommended.

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