SCOUT: 10 Tips for Great Corporate Blogging
Tuesday, February 28, 2006
SCOUT Corporate Blogging offers 10 Tips for Becoming a Great Corporate Blogger.
If you blog as part of your business marketing strategy, spend a few minutes and read this post.
SCOUT Corporate Blogging offers 10 Tips for Becoming a Great Corporate Blogger.
If you blog as part of your business marketing strategy, spend a few minutes and read this post.
Here’s a classic example of why you need writers and editors who understand the subject matter they’re writing about:
After almost 20 years languishing on the shelf, large companies are beginning to adopt ITIL, the Information Technology Infrastructure Library of IT services best practices guidelines (the British pronounce it “it-ill,” while Americans say “eye-till”). Forrester Research predicts that 40 percent of large organizations will rely on ITIL by 2006 and 80 percent by 2008, up from a mere 13 percent that had implemented it by 2004.
[Ed. note: Hand-waving and hype about the future numbers, which are anybody’s guess, and there are plenty of people in Europe who would point out that ITIL has hardly been “languishing on the shelf for 20 years,” but probably more accurate than not. So far, so mediocre.]
Addressing ITIL and related IT management frameworks COBIT and ISO, a recent Forrester report notes…
Bzzzzzz! Wrong. “ISO” stands for “International Standards Organization,” and you don’t even want to think about how many numbered ISO standards there are, more than 99% of which have nothing whatsoever to do with IT service management. “ISO,” to put it mildly, ain’t a management framework.
Such a little thing.
Such a massively important thing–if you’re trying to sell somebody on the idea that you know what you’re talking about, you just blew it.
I know that Forrester Research has better writers and editors than this, so I’m pretty sure that somebody over at “Intelligent Enterprise” dropped the ball here.
The writer, by the way, most likely intended to reference ISO 9000 (quality management) or, if exceptionally hip, ISO 20000 (IT service management) though there are other possibilities as well.
Governance Gauge: Don’t Worry, “ITIL” Be Alright [sic] (Intelligent Enterprise.com)
A few updates have been made to the Knowledge Worker Free/Open Source Toolbox, which provides a list of freeware and/or open-source alternatives to popular commercial software.
Most notably, we’ve added a very good free, open-source functional replacement for Microsoft Project to the tools list: Open Workbench.
Open Workbench is an open source Windows-based desktop application that provides robust project scheduling and management functionality and is free to distribute throughout the enterprise. When users need to move beyond desktop scheduling to a workgroup, division or enterprise-wide solution, they can upgrade to CA’s Clarity™ system, a project and portfolio management system that offers bidirectional integration with Open Workbench.
Links to Open Workbench and other open-source tools can be found at the Toolbox (hosted here.)
Knowledge Worker Free/Open Source Toolbox (Updated February 27, 2006)
Most U.S. workers say they feel rushed on the job, but they are getting less accomplished than a decade ago, according to newly released research.
Workers completed two-thirds of their work in an average day last year, down from about three-quarters in a 1994 study, according to research conducted for Day-Timers Inc., an East Texas, Pennsylvania-based maker of organizational products.
The biggest culprit is the technology that was supposed to make work quicker and easier, experts say.
“Technology has sped everything up and, by speeding everything up, it’s slowed everything down, paradoxically,” said John Challenger, chief executive of Chicago-based outplacement consultants Challenger, Gray & Christmas Inc.
Okay, time for a little rant on productivity.
The researchers cited in the article above have observed a couple of dynamics at work. First, technology raises the bar: it makes it possible for you to do more, so you’re expected to do more. Second, it enables multitasking, perhaps to an unhealthy degree: you’re constantly taking little bites out of all the tasks before you, but are you ever really finishing anything?
I would add a third observation: the technology that we use to do our jobs is often much more complicated than it needs to be, and we spend an inordinate amount of unproductive time trying to make the damned stuff behave. The cluttered interfaces and bloated feature lists of much modern PC software do *not* make positive contributions to usability and productivity.
I’ve had a lot of different job titles, but for the most part I write for a living. Several years ago I switched from a bloated, cluttered word processor (Microsoft Word) to a full-featured but much cleaner text editor (TextPad) as my primary composition tool. Only after I’ve written the basic copy and am ready to apply styles and formatting do I cut and paste into Word or OpenOffice (if I’m producing printed matter or a PDF) or Nvu (if I’m publishing to the Web)
Should you really need a day of training and a third-party manual the thickness of a small city’s phone book to get productive with a project management tool like Microsoft Project?
Does Microsoft Outlook really need to have an interface like a 747 flight simulator just so you can send and receive e-mails, make little notes to yourself, and keep an address book and to-do list?
(I’m not picking on Microsoft, honestly–but when you dominate a market like they do, you make yourself a fat target.)
Try one of 37Signals’ products (Basecamp or Backpack - ultraclean, usable project management and personal information management software, respectively) and then tell me you’d willingly go back to Project and Outlook.
A new site called Nuvvo offers Web-delivered e-learning to both teachers and students. If you’re an instructional designer, Nuvvo provides a pretty spiffy toolkit for course development.
Nuvvo is your way to teach on the web. Everyone knows a little bit about something, and this free, AJAX-enhanced eLearning web service is designed to bring out the teacher in all of us. Sign up and build a course in minutes; advertise your course on our eLearning Market to get the word out. Get teaching with Nuvvo, Web 2.0’s answer to eLearning.
Jonathan Grubb describes “some personalities that come out in meetings, especially at big software companies”: 8 types of meeting attendees.
If you’ve done any time in project or staff meetings, you’ll recognize a number of these archetypes (The Talker, The Killer, etc.) as well as some contributed by Jonathan’s readers in the comments.
Personally, I have always been in complete, bewildered awe of The Stealth Lurker:
The Stealth Lurker
You might think this guy is a real lurker, but he isn’t. He’s the one who says nothing for the whole meeting then offers a single quietly stated opinion near the end. Then, no matter what everyone else agreed on, his plan gets implemented. How did it happen? Who knows. This guy has some power you don’t understand. Get to know him.
Sound advice.
The dominance of English as the world’s top language — until recently an advantage to both Britain and the United States — is now beginning to undermine the competitiveness of both nations, according to a major research report.
The report commissioned by the British Council says monolingual English graduates “face a bleak economic future” as multilingual competitors flood into the workforce from all corners of the globe.
A massive increase in the number of people learning English is under way and likely to peak at around 2 billion in the next decade, according to the report entitled “English Next.”
More than half of all primary school children in China now learn English and the number of English speakers in India and China — 500 million — now exceeds the total number of mother-tongue English speakers elsewhere in the world.
Global spread of English threatens US, UK: study - Reuters via Yahoo! News
Quick blogroll update: The Alchemy of Soulful Work has a new home on the Web (they’ve ditched TypePad.)
The anonymous blogger behind Dr. ITIL has resurfaced after a long absence with a new blog: IT Service Blog - ITIL Inside (and a related project, an ITIL-focused search engine.)
With the current corporate focus heavily on “do more with less”, customer complaints at records levels and the never ending global phenomenon in offshoring in India and China - it’s time to take a fresh look at how IT adds value to any business organization.
The adpater layer is Service.
Business folks don’t care about servers, routers, application API’s and firewalls. They just want their services to be always on, perform well and form a reliable part of their working life.
From the top however - how IT adds real value to an organization - rather than cost a ton of money and show little return (as the next project comes in late, delivers little and costs 33% more than expected) it’s clear a new agenda in demonstrating IT Service Value is necessary.
ITIL helps.
We’ll be following this one with interest.
Proof that the premier process management program in American business has crossed over into mainstream consciousness is that a rock band in Northern Kentucky calls itself 6 Sigma. Even those who know more about frets than fractions can explain that Six Sigma is a way of increasing efficiency. A less-alliterative management tool, ISO 9000, also has many fervent adherents but, alas, no rock namesake.Within the business community, enthusiasm for process management programs such as Six Sigma, ISO 9000 or their predecessor Total Quality Management (TQM) runs strong after two decades. For example, numerous consulting firms still encourage firms to adopt Six Sigma. And despite the mid-summer departure of James McNerney to become chief executive at Boeing, 3M continues to implement the Six Sigma methods that McNerney brought in 2001 from General Electric.
Yet Wharton management professor Mary J. Benner says now may be the time to reassess the corporate utility of process management programs and apply them with more discrimination. In research done with Harvard Business School professor Michael Tushman, she has found that process management can drag organizations down and dampen innovation. “In the appropriate setting, process management activities can help companies improve efficiency, but the risk is that you misapply these programs, in particular in areas where people are supposed to be innovative,” notes Benner. “Brand new technologies to produce products that don’t exist are difficult to measure. This kind of innovation may be crowded out when you focus too much on processes you can measure.”
TQM, ISO 9000, Six Sigma: Do Process Management Programs Discourage Innovation? - Knowledge@Wharton
Today I want to talk about the all-out assault on the English language and the role technology plays in that unprovoked and dastardly attack. I especially want to talk about the ways dumbing down the language is not only seen as acceptable, but is tacitly encouraged as the status quo.Any number of my acquaintances excuse the bad writing and atrocious punctuation that proliferates in e-mail by saying, in essence, “Well, at least people are writing again.” Horse droppings. People have never stopped writing, although it’s reaching a point where you wish a lot of them would.
[…]
Business jargon is simply the art of saying nothing while appearing to say a lot.
As a result, we have CEOs of major corporations who lack the basic writing skills to pen a simple, in-house memo in plain-spoken English. We see marketing swine get paid princely sums to lie about their products in language so bloated with jargon that their lies — and even their half-truths — are unintelligible. We see company flacks churning out impenetrable press releases that no editor in his right mind would consider reading, let alone using. We see business reporting reduced to the trite and formulaic because the reporter is either too uncritical or too lazy to take a hard look at what lies behind the smoke and mirrors.
After more than two years of rumor and speculation surrounding its plans to create a new suite of Office servers designed to complement its desktop Office offerings, Microsoft on Thursday revealed its final Office 2007 server packaging line up.
While the company is introducing several brand-new servers as part of its next-generation office-productivity family, there is no comprehensive family of server offerings akin to the one that company insiders, testers and customers had been expecting. Instead, Microsoft has opted to roll up into a single new server, christened “Microsoft Office SharePoint Server 2007,” several server offerings that many company watchers expected to launch as standalone products.
…[T]he big kahuna on the Office Server 2007 side is Office SharePoint Portal Server 2007. That offering will combine Microsoft’s current Content Management Server, SharePoint Portal Server and what was expected to debut as a standalone Excel Server into a single product. Until quite recently, Microsoft was using the name “Office Server” to refer to Office SharePoint Portal Server 2007, company officials acknowledged.
SharePoint Portal Server 2007 will act as a backend for a variety of new client-based Office services. It also will incorporate a variety of workflow engines, designed to mesh with Windows Workflow Foundation, the next-generation Windows workflow technology that Microsoft is baking into Windows Vista, Longhorn Server and other future Windows releases.
Microsoft Rethinks Its Office 2007 Server Line Up (Microsoft Watch)
A new blog that will be of interest to the IT Service Management and Business Process Improvement folks: ITIL4Real, a blog which aims to document an actual ITIL implementation project from its inception.
The globalization of work tends to start from the bottom up. The first jobs to be moved abroad are typically simple assembly tasks, followed by manufacturing, and later, skilled work like computer programming. At the end of this progression is the work done by scientists and engineers in research and development laboratories.
A new study that will be presented today to the National Academies, the nation’s leading advisory groups on science and technology, suggests that more and more research work at corporations will be sent to fast-growing economies with strong education systems, like China and India.
Outsourcing Is Climbing Skills Ladder - New York Times (February 17. 2006)
Attention, web interface designers:
Yahoo! has released two resources, the Design Pattern Library and the User Interface Library, which basically give you access to Yahoo!-level design and code for free.
Oracle tried to acquire open-source database maker MySQL, an indication of the profound changes the software giant is willing to make as it adapts to the increasingly significant collaborative programming philosophy.
MySQL Chief Executive Marten Mickos confirmed the acquisition attempt in an interview at the Open Source Business Conference here but wouldn’t provide details such as when the approach was made or how much money Oracle offered.
He did, however, say why he turned down Oracle’s offer: the desire to keep his company’s independence. “We will be part of a larger company, but it will be called MySQL,” Mickos said.
Oracle tried to buy open-source MySQL (CNet News via TechRepublic)
This is a mighty good idea: a new service called Campfire allows you to create private “chat rooms” for your business or enterprise. This would be a terrific adjunct to, or even in some cases replacement for, teleconferencing or videoconferencing.
Instant messaging is great for one-on-one chats, but it’s not optimized for group chats of 3 or more people. Further, instant messaging is network dependent — if you are on AIM, and your client is on MSN, you can’t instant message. Campfire, on the other hand, is all about simple and quick network-agnostic group chats. It’s a self-contained, password-protected web-based chatroom that allows groups of up to 40 people to chat and easily share files together. No instant messaging software is required — all that’s required is a web browser.
Campfire is the newest project from 37signals–the same folks who also run Basecamp (web-based project management) and Backpack (personal and small business information organizer). They’re currently offering a 30-day free trial; it’s worth a look, especially if you collaborate on projects with people in farflung locations.
The most critical aspect of user-centered design, usability testing breaks down the wall between the designer and user, and allows us to see how real users do real tasks in the real world. There are many benefits of usability testing, including uncovering pitfalls in a current system before a redesign and evaluating the usability of a system during and after design. Usability testing should be an iterative practice, completed several times during the design and development life-cycle. The end result is an improved product and a better understanding of the users that we’re designing for.
Laptop owners/users: LaptopLogic.com has a list of freeware resources that you really need to know about, including the invaluable Notebook Hardware Control utility (which allows you to prolong your system’s life by customizing the CPU, hard drive and fan settings to keep your laptop nice and cool, among other things.)
Let’s face it: never before has knowing about emerging consumer trends been as important as it is now. Luckily, finding out about trends has become much, much easier. In a world that’s fully connected, where tens of thousands of smart professionals and amateurs are spotting, observing, thinking, and innovating, and putting their findings online for all to see, insanely valuable resources are up for grabs.
Yes, this avalanche of trends, insights and new business ideas may cause information overload, but there is definitely an exciting innovation overload, too. The only thing that separates YOU — passionate CEO, marketer, entrepreneur — from being in the know is the time to devote to absorbing these sources, if not adding to them yourself.
