SCOUT: 10 Tips for Great Corporate Blogging

SCOUT Corporate Blogging offers 10 Tips for Becoming a Great Corporate Blogger.
If you blog as part of your business marketing strategy, spend a few minutes and read this post.
SCOUT Corporate Blogging (Backbone Media)

Sounding like you know what you’re talking about

Here’s a classic example of why you need writers and editors who understand the subject matter they’re writing about:
After almost 20 years languishing on the shelf, large companies are beginning to adopt ITIL, the Information Technology Infrastructure Library of IT services best practices guidelines (the British pronounce it “it-ill,” while Americans say “eye-till”). Forrester Research […]