You need custom merch that actually gets noticed, but finding a manufacturer who delivers quality without endless back-and-forth is hard. The wrong vendor wastes your budget on samples that miss the m.
At this very moment, in a building somewhere in Silicon Valley, I guarantee you that a team of engineers from Google and Apple are designing a set of devices that, hooked up as terminals to Google’s “supercomputer,” will define how we use computers in the future. You can see various threads of this…
In my Advertising Age column this week I wrote about a new career path I see emerging. It exists both in PR/advertising agencies and on the client side as well - The Geek Marketer.My thesis is this: it’s very difficult for anyone in marketing to keep up with all the twists the digital space because…
The audio soundscape on the Net just got a little less interesting: Etherbeat, a net radio station that played wonderful, sometimes obscure jazz, funk and world-beat music, has closed its virtual doors. It’s with a great deal of regret that I am announcing the closure of Etherbeat Radio. Proposed…
I’ve done a lot of telecommuting in my life. My first real writing gig came when I was 16 as a freelancer for a computer magazine whose offices were 3,000 miles from my house, and since then I’ve worked for a number of blogs, web startups, and computer game companies in an online, virtual office…
If you’re looking for free/extremely low-cost alternatives to online conferencing tools like WebEx, let me suggest Vyew. Vyew is a next-generation online collaboration and web conferencing service that brings people and content together. With Vyew you can host LIVE conferences and work…
Duct tape (the tape) is simple, effective, and affordable—i’s not always the prettiest solution, but it does always work. The central theme of Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide by John Jantsch is that effective small business marketing is a system—not an…
The Association of Proposal Management Professionals (APMP) has just rolled out a professional accreditation program, designed to offer independent, external validation of a proposal manager’s skills and abilities. I just successfully completed the APMP-Foundation exam, laying the groundwork to…
Let’s say you’ve bought into the notion that “the Internet is the computer.” Much of the information you use in your daily life is either online or is accessible from there; you’re wired to the max at work and at home, you’ve got a Wi-Fi equipped laptop, maybe you’ve also got a BlackBerry or PDA…
Several research reports, both recently published and not yet published, provide evidence of the limits of multitasking. The findings, according to neuroscientists, psychologists and management professors, suggest that many people would be wise to curb their multitasking behavior when working in an…
Outsourcing may be commonplace, but it continues to confound IT executives’ expectations. Take the common myth that companies outsource to save money. Not only is this not true in half the cases, but our survey shows that most companies aren’t saving money by outsourcing. And that’s not the only…