When you communicate better, work’s more fun (and productive)

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Knowledge Work

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“I’m a Mac, I’m a PC”

January 30, 2007 · Marketing

Apple’s “I’m a Mac, I’m a PC” ads (starring John Hodgman and Justin Long in the US) are running in other markets too, with local actors playing the Mac and the PC. I don’t speak a word of Japanese, which is one reason I may find the Japanese ads the best. The UK ads are pretty good, too.

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The Insecure American

October 2, 2006 · Knowledge work

Pressured by foreign competition and impatient domestic investors… employers broke the post-war “work contract” with employees under which they had shared the gains and risks of the post-war economy. As a result, more of the risks were shifted onto employees. Under the old contract… “workers…

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Language hacking

September 30, 2006 · Instructional design · Knowledge work

After a “meh” experience with a set of Berlitz CDs and workbooks, I’m embarking on a new language-learning adventure. Did an extended online demo of the Rosetta Stone language software last week, and was very impressed with it; have just popped for a couple of Latin American Spanish teaching…

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